Social marketing: thoughts from an empathetic outsider

Joel Bakan

doi:10.1080/0267257X.2016.1171035

Social marketing: thoughts from an empathetic outsider

Allard School of Law at the University of British Columbia

Research output: Comment/debate › peer-review

Original language	English
Pages (from-to)	1183-1189
Number of pages	7
Journal	Journal of Marketing Management
Volume	32
Issue number	11-12
DOIs	https://doi.org/10.1080/0267257X.2016.1171035
Publication status	Published - Jul 23 2016

Bibliographical note

Publisher Copyright:
© 2016 Westburn Publishers Ltd.

ASJC Scopus Subject Areas

Strategy and Management
Marketing

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10.1080/0267257X.2016.1171035

Cite this

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Social marketing: thoughts from an empathetic outsider

Bibliographical note

ASJC Scopus Subject Areas

Access to Document

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