The $10 Trillion Prize: Captivating the Newly Affluent in China and India

Michael J. Silverstein; Abheek Singhi; Carol Liao; David Michael

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael

Allard School of Law at the University of British Columbia

Research output: Book

Original language	English
Place of Publication	Boston
Publisher	Harvard Business Review Press
ISBN (Print)	9781422187050, 9781422187067
Publication status	Published - 2012

Bibliographical note

Accession Number: 675198; OCLC: 865508355; Language: English

Access to Document

Cite this

@book{7f1dc6b6a2d147178d17d172ab39b662,

title = "The $10 Trillion Prize: Captivating the Newly Affluent in China and India",

keywords = "Affluent consumers--China, Affluent consumers--India, Consumers--China, Consumers--India, Consumers--India--Attitudes, Consumers--China--Attitudes, BUSINESS & ECONOMICS / International / General",

author = "Silverstein, {Michael J.} and Abheek Singhi and Carol Liao and David Michael",

note = "Accession Number: 675198; OCLC: 865508355; Language: English",

year = "2012",

language = "English",

isbn = "9781422187050",

publisher = "Harvard Business Review Press",

}

TY - BOOK

T1 - The $10 Trillion Prize

T2 - Captivating the Newly Affluent in China and India

AU - Silverstein, Michael J.

AU - Singhi, Abheek

AU - Liao, Carol

AU - Michael, David

N1 - Accession Number: 675198; OCLC: 865508355; Language: English

PY - 2012

Y1 - 2012

KW - Affluent consumers--China

KW - Affluent consumers--India

KW - Consumers--China

KW - Consumers--India

KW - Consumers--India--Attitudes

KW - Consumers--China--Attitudes

KW - BUSINESS & ECONOMICS / International / General

M3 - Book

SN - 9781422187050

SN - 9781422187067

BT - The $10 Trillion Prize

PB - Harvard Business Review Press

CY - Boston

ER -